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Create Conversions with Youtube Ads
Youtube is the 2nd largest search engine in the world. Almost one third of total internet users are on Youtube. That means that Youtube has a massive reach which gives you the ability to target large audiences.
Why use YouTube Ads?
Cable television has seen a steady decline in subscribers as streaming becomes more and more popularized each year. More video content is uploaded in one month than has been created by major U.S. networks in 30 years.
The power of streaming is real, and the same can be said for video advertising. Youtube and YouTube mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
Why are Youtube Ads So Effective?
Aside from the reach potential, Youtube allows businesses to use detailed targeting to attract leads.
Target based on demographic, age, gender, and interests. Youtube also allows you to segment customers based on what stage of the buying process they are in.
Placements & Ad Types
Place your ads on specific channels and videos to maximize your conversion potential. Businesses can also select from a variety of ad types to most effectively target their audiences.
Create unique advertising objectives and campaigns by choosing from ad types like display ads, overlay ads, skippable video ads, and non-skippable.
Youtube ads are priced based on the channel and specific videos, but the default pricing structure is valuable.
Identify high conversion potential in leads by segmenting the viewers who care about your message. Youtube’s default pricing charges when a viewer watches 30 seconds or greater of your ad without skipping.
- YouTube has over a billion users, almost one-third of total internet users.
- More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
- 87% of online marketers use video content. More than 500 million hours of videos are watched on YouTube each day.
- More than half of YouTube views come from mobile devices.
- YouTube overall and even YouTube on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S
- Businesses using video grow company revenue 49% faster year-over-year than organizations without video
Understanding what worKs
Social video generates 1200% more shares than text and images combined.
Video ads are quickly becoming a powerhouse of digital advertising. That means your business needs to be using YouTube ads. A strategic YouTube advertising plan can help you reach your audience in ways that conventional commercial advertising can’t.
If your business isn’t using Youtube ads, then it’s missing out on huge advertising potential.