Why should you use
Google AdWords
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Reach Your Audience with Google AdWords
Quite simply, Google is the most visited site in the world and the top source for searches. Its reach is unparalleled, and in conjunction with Analytics, AdWords provides some of the best strategic advantages.
Why use Google AdWords?
- Effective Targeting
- Various Campaign Types
- Data to Help You Identify What's Working
- Draft & Experiment Functionality
Quite simply, Google is the most visited site in the world and the top source for searches. Its reach is unparalleled, and in conjunction with Analytics, AdWords provides some of the best strategic advantages.
The AdWords system allows you to experiment and test ad groups before making them live, ensuring you can put the best ad in the field. Its efficient targeting not only ensures your ads are delivered to qualified users, but enables businesses to run campaigns on any kind of budget; in fact, there’s no minimum requirement.
Why is AdWords a Top Choice for Advertising?
- Google owns more than 70% of the market share in search, not to mention the fact that it owns the largest online display network.
- It also reaches 80% of global internet users.
- The top 3 ads on a results page for high commercial intent searches will take 40% of the total clicks for the entire page. The first ad position has a 27.7% CTR, while the second has 9.2% CTR.
- 70% of mobile searchers will call a business using AdWords click-to-call feature. Another 70% will take some kind of action within an hour of doing the search.
- Google has attributed roughly 4 billion business location visits to clicks on its search ads.
- The average cost per acquisition using AdWords is about $60, but it varies wildly by industry. For instance, dating site ads is nearly $7, while legal is about $135.
- On average, the businesses see a return of $2 for every $1 spent on AdWords.
Understanding what works
AdWords reaches 80% of global Internet users
We’ve built our business on ensuring we understand our client’s business goals and advertising needs.
We’ll work closely with you to uncover the best keywords to reach your target audience, and help you develop the strategy and ad creatives necessary to achieve results.
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