Julia Vorontsova

Image of an office desk neatly arranged with various items related to marketing. A laptop is positioned in the center, indicating work in progress. Surrounding the laptop are marketing books, pens, and other stationery, suggesting a professional environment. Additionally, there is a paper prominently placed on the desk, displaying the words 'Marketing Strategy' written on it, indicating the ongoing planning and development of a strategic approach.

Scaling Your Business: Advanced Growth Marketing Strategies for Exponential Impact

Growth marketing in business is like the scientific method in research. It takes trial and error, but its results are indisputable. Does your marketing consist of two steps: making and advertising a product? If yes, you may find yourself out of business in ten years. It’s time to transform your go-to. Modern companies take five …

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From Investor Relations to Investor Engagement: A New Paradigm for Communication

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Do you have an investor engagement strategy? Lacking one could damage your reputation, scalability, and profit margins. The old paradigm for investor management was passive and included minimal communication. The information flow was one-way, companies disseminating information but not seeking input. The situation has shifted. Modern investors are business partners. They’re eager to get involved, …

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