36%

84% of organizations are now embracing the customer experience model

Knowing and modelling your business after your clients' demands and feedback as well as shaping the language you use to communicate to them is not just helping the sales happen and get the clients in the door. It shapes the authority for your business or brand as well as helps building trust and long term relationship with your customers, "shifting away from company centric business model to customer centric" (Huffington Post, 2016).
Build effective sales language

Considering that customer expectations rise drastically every year, and the bitter fact that 76% would pay more for a better experience, the language you speak to your clients in every possible interaction should be based on the actual data. You want to shape your business around customer feedback as well as verbal expressions they use, and should evolve around it.

Esteban Kolsky, the founder of thinkJar talks about customer experience in this article and video with Salesforce  that “my expectation as a customer, as a consumer is that the people that get this information do something about it”. And of course it goes without saying that you do not want to be in a position where you do not even have the information about your customers’ needs.

Knowing and modelling your business after your clients’ demands and feedback as well as shaping the language you use to communicate to them is not just helping the sales happen and get the clients in the door. It shapes the authority for your business or brand as well as helps building trust and long term relationship with your customers.

Kolsky on providing effortless customer experience

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Smith Ann

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Kakadu Media, Vancouver video marketing company was born out of recognition for the power of YouTube marketing and online video marketing. We believe that it is cool and powerful to reach out to a wide audience across the web using video marketing. Using