Business growth does not happen by accident. It is the consequence of strategic planning and execution. Don’t be fooled with “easy to use” services that promise ROI with little effort or software that
The truth is, YOU are responsible for your business growth. It’s therefore important you get off to a right start – with the right plan.
This is why we created the 5-Point Profit Pan
The most important part of a successful online marketing program is a strategy. A good strategic plan addresses the following questions.
What is currently working for a profitable lead generation?
What is NOT working for lead generation?
What questions need to be addressed before a purchase is made?
Who are my best customers?
What advantage to do I have over my competitors?
These are just a few of the questions we’ll work through.
From here our marketing team will put together a 60-day launch strategy.
Part of our launch strategy is to identify the marketing assets we will need to create in order to launch your custom marketing campaign.
These marketing assets include
Marketing Web Pages – For Lead Generation
This is where we get to work creating the assets we identified in our marketing strategy. Not a single item will be created as “filler” or “fluff,” but is Every item created has an intended purpose of lead generation.
It’s now time to LAUNCH your marketing program. Your launch will take place through a combination of paid traffic and your internal list (depending if you have one or not)
Successful marketing programs are data-driven.
The data produced by your launch allows us to test our marketing assumptions and then optimize our approach. This is why targeted paid traffic is instrumental in a brand/product launch.
Actually, getting the wrong clients can decrease your productivity, damage reputation and lower the profits.
You can make a big improvement in both sales and growth by clearly identifying your ideal customers first. Then we assist in structuring your messaging around what your ideal customers like, want how they speak. That is, reconstruct your customers’ “love language” (or “sales language”, whichever you prefer:) in all your messaging and pitches. The founder of Kakadu noticed a rise of 50-200% in sales after implementing the strategy.
When creating a video for your business growth we focus on 3 things: what is your goal, who do you talk to, what problems do you solve. Only after we that and having looked at some customer data, we can proceed to plan the video and identifying the right channels for it to be shown. Because we know video is an investment for you, so we want to create maximum ROI for what you have planned.