Video Marketing for DentistsVideo Marketing for Dentists
Dentistry is a high-tech, high-touch profession. Practitioners are expected to be up to date on the latest technology for mouth care, but often neglect their web presence, probably feeling that the return on the time investment just isn’t there.
Well, we have news for you: the number one way patients connect with a new dentist is via word of mouth (which you already knew), and the internet is a great place to get that word out. Of all the tools the internet offers, good video is the most vibrant, the most personal, and one of the most effective.
At Kakadu Media, we are always reminding people that most viewers are on a web page for fewer than fifteen seconds. Add a good-quality video, and suddenly they’re willing to stick around for two and a half minutes! That’s long enough to introduce yourself, and for people to get a feel for who you are. It’s an un-intimidating way to connect patients and dentists on their own time, any time.
A good video is essentially a conversation, not a monologue; you are always speaking to the person who’s just found your website, who wants to get to know you. Have this person, your potential patient, in mind when recording your video, and think of it as introducing yourself to them. It will help you be more relaxed as well as helping the video convey your personality, the true you.
Another point to consider is that search engines love video. Not only does Google have a video search tab for any search term, but the videos are often shown on the front page of Google searches. Wouldn’t you like to be there for “Vancouver dentist?” A good video will get you there, even if you don’t have a website (but you should absolutely have a website too). We can work our magic with search engine optimization, and we’re so confident that we offer a money back guarantee. [link to guarantee page]
If you do have a website, and it has a video on it, you are 53 times more likely to get on the front page of Google! And because your business is a local business, where proximity to patients is important, all SEO efforts should keep that in mind. It does you no good, for instance, to be #1 in a Google search for “Dentists in Calgary” if you’re not in Calgary. It’s important to be smart about how you spend money for your video SEO and marketing.
Besides video, your website should express your personal brand; it’s a very personal business, and your site should be both professional and expressive, for it to do the best job of connecting you with patients. They will judge you on your website. It needn’t be expensive or flashy, but it should have your contact details, address, credentials, some photos which have been professionally taken, and a colour scheme that suits you. It could even match your office!
If you’ve been reviewed on Yelp or Google Reviews in a positive way, link to it from your website. This site, and your video, will be out there representing you to the public when you’re asleep, on vacation, or working away, so it needs to be professional, clean, and true to your brand and your person.