Video Boost for Real Estate DevelopersVideo Boost for Real Estate Developers
It’s no secret that the West Coast real estate market is on fire! Thousands are looking to buy new properties, and you have properties for them; the problem is, how do you and your properties stand out from a sea of others also looking for those buyers?
If there was a tool that increased email clickthroughs by double or more, guaranteed, would you use it? What about if it increased inquiries about listings by over 400%? What if 90% of consumers said it helped them make buying decisions?
We’re talking about the power of online video marketing, and you can see all those statistics and more juicy incentives in this article on VideoBrewery.
And there’s nothing as international as the internet. No matter where you may be, no matter where your client may be, your video can act as your virtual self, introducing you and your project, opening up a conversation and leading these new potential buyers to contact you personally. Video is out there 24/7 presenting the very best features and benefits of your company to people around the world.
When you’re trying to find something on the internet, where do you go? Google. Everyone else does, too. And the plain fact is, Google loves video. If your website features a video, it’s 53% more likely to be on the front page of Google. And of course, Google has a tab of the search page that just lists videos; a video from a top website is likely to be highly placed there too.
And it’s not just Google! Videos are one of the most widely shared items on Facebook, Twitter, and other social media. If you and your video production team do a great job, your video could even go viral, with thousands of users sharing it around. For a video to attract that many eyeballs it must be exceptionally newsworthy, exceptionally funny, or exceptionally lovely to look at. A well-produced walk-through video of a deluxe development is the real estate equivalent of food porn (which is the food equivalent of…well, never mind) and people just love to watch.
Some things to keep in mind when hiring a production company (and yes, you should hire someone when you’re at this level):
No-one can guarantee your video will go viral. They can make it the best it can be, carefully targeting the humour/news/eye candy nexus, but they cannot force people to watch it. If a producer says he can guarantee viral status, don’t walk: RUN.
Video production takes time, including rehearsal and planning. It may be more effective for you to hire actors to present in your video, unless you ARE the brand. You have things to do, and they are trained to speak lines and look good while doing it. And walk-throughs don’t need any facetime at all, but can be done completely with voiceover.
If you’re going to appear in the video, it can help to have a friend there standing near the camera. Don’t talk to the camera: talk to your friend. It makes your speech much more personal and attractive, and reduces nerves. Once your video is done, devote the time and the money to give it every chance of success. Pay for some SEO work to get it to the front page of Google. Maybe pay someone to get it on Baidu as well. Don’t just jam it in a footer on your website and hope it does well. All this hard work deserves a little support during the launch phase, and a little effort here can pay off greatly in the long run.