Taking the best from Video for Event PlannersTaking the best from Video for Event Planners
Every event planner knows the value of Twitter and Instagram to generate buzz about happenings, but there are solid reasons to consider stepping in front of a video camera to market your next big shindig. Let’s take a look at some of what video can do for you.
Building your brand
There’s a real hunger out there among party-goers to become party-throwers. If you can establish yourself as THE expert who can give useful tips and insights in simple, accessible videos, you can build your brand in a powerful and direct way. You might even become a breakout star, whose every video goes viral. Take a surf around YouTube’s “Party Tips” tag and see what’s already out there. It’ll give you ideas for new videos, and the bad ones will show you exactly what not to do
Think of this video as the “virtual you” who greets would-be clients searching for an event planner. A good video is the opening to a great conversation, so it should be authentic to you and what you do. If your specialty is gourmet city tours, don’t film yourself at a remote ski resort, even if you can write off the trip. It won’t bring you the clients you want.
People who’ve seen you in a video before they meet you automatically give you a share of “celebrity value” when they meet you. They know who you are already, and if the video’s good, will be favourably impressed.
Immortalize an event for your clients
Video can become an add-on service at events, particularly ones that offer something interesting in the way of visuals, such as costume or theme parties. Got a booking for a Gatsby-themed ball? You can suggest to your client a videographer capturing Charleston contests, sparkling cocktails, and dazzling outfits, professionally edited with a jazzy soundtrack. If you’ve always wanted to play journalist, interview attendees! Your client can then share the video to the guests, who are certain to proudly post it to Facebook and elsewhere. A good editor will ensure your logo is featured, or even on a credit at the end, and there you go, building your brand again!
Attract the best clients with video ads
Thanks to brilliantly focused software, ads nowadays can target an audience as finely as “Women between 25-35 who live in this particular area code, love lacrosse, and have at least a bachelor’s degree.” Your ad can reach exactly the audience you want, without a penny wasted on the audience you don’t. And studies show that video ads are incredibly effective and cost-effective too. For a fraction of a television ad buy you can commission, star in, produce and place an online video ad which is at least as effective at getting paying clients.
You spend a lot of time sending event-related emails. Include a video in those emails and you can increase your clickthrough and registration rate up to 96%. Tell the story of the event, get people excited to register, give them hints about decor and food, or perhaps suggestions of great clothes for the occasion; whatever is true to you, true to the event, true to the client, and exciting.
You wouldn’t be in this business if it weren’t exciting; now all you need to do is capture that on video and send it out where it can get other people excited too!