Simple Yet Powerful Tools when Selecting Colors for Marketing and BrandingSimple Yet Powerful Tools when Selecting Colors for Marketing and Branding
Thinking about the things that help you build a good impression, and make your company easily recognized and remembered by clients, is essential for the success of your business. And building a robust and lasting impression starts by having a good color in marketing and branding.
Image strategist Karolina Chic doesn’t see the world in black & white. She’s the secret weapon of professional men & women ready to move from coffin chic to custom chic in the blink of her highly-trained colour-focused eye – so they can build trust and persuade the right audience with their awe-inspiring branding.
Choosing the best color that would speak about your business is never an easy process. Promoting your business to people is not just about the logos, the fonts, and the fancy lines. The color that you use sets the scene for your overall business identity, and a simple, unique, and professional color can establish a high impact, while a poorly thought out colors can drive prospective customers away.
Great logos are not easy to make. There are many things to consider when creating a logo to establish your company’s personality, and brainstorming about the concept and the design are just some of the things that must be taken into consideration.
Here are the things that you should know before choosing a right color in marketing and branding:
Know all the colors on the color wheel
Everyone is familiar with the color wheel because it was introduced to us since we were kids. Aside from its purpose to identify colors, color wheels are an incredible tool that people in business can use if they are making their designs. From black and white to the deepest and brightest blues and greens, color wheels can provide various ideas on what color should you use for your business.
Use the brightness slider to improve the intensity of the colors
Use the brightness slider wisely, if you want to create a unique color for your business. The brightness slider allows you to find lighter and darker versions of the same color. Using this tool will help you find different shades of the same color.
Know the color relationships
Have you ever wonder that some colors do not work? It is due to the way that they are related. People who are in charge of marketing brands for business should know something about color relationships.
The three well-known color relationships can be used as the basis to create an original color palette:
• Analogous colors. These are located next to each other on the color wheel, providing a seamless and low contrast harmony.
• Monochromatic colors. These are color palette which includes dark, medium, with light versions of a single color.
• Complementary colors. These can be found on opposite sides of the color wheel that allows most dramatic contrast of all color relationships.
As a person who is in charge of selecting colors for the business, it’s already up to you to decide whether what kind of hues, tones, and accent colors you should use. The tools mentioned above are perfect for beginners. Remember, colors play a significant role in attracting customer’s attention and describing what your business is all about.